Slide purchases LED field board advertising at Premier League games that are broadcast in the United States as well as 150 other countries engaging global distributors in ways never before realized.
Slide identified a key US athlete, Geoff Cameron, who plays for Stoke City in the Premier League and is a starter for the US Men’s National Team.
Slide created a digital web campaign via NBCSports.com, the broadcaster of the Premier League to support field board and athlete endorsements.
Geoff Cameron supports Mitch with instagram and twitter to his 200,000 followers.
The Mitch line supports their soccer involvement through retail Point of Sale and on-package imagery.
Slide capitalized on the soccer investment by engaging Sport Clips with over 1,600 outlets to create the Mitch Football Club, In cooperation with NBC Sports, the Mitch Football Club invites Premier League fans to view games on Saturday and Sunday mornings and receive special haircut services, product samples and hair styling tips.